











LANEIGE MEETS ARTS Artist NOVO
ART PROJECT FOR 2023
Experience a pleasant change in life through
art projects presented by LANEIGE!
NOVO crosses genres including installations, paintings and
performances to tell us
stories of art, culture and the artist’s personal experiences in a
witty manner.
His bright work full of hopeful energy begins by discovering new meanings from his joyful youth, such as the drawings he made when he was a kid. His emotions, which are aroused from this experience, are presented in an unabashed way. He continues to create and maintain his work with the countless conversations he shares with his favorite people as a motif. He rejects settling on a single style or category. Instead, he challenges conventional ideas and evolves by engaging in a variety of dialog with those who face his work through the form of stage art or collaborations with different brands.
Happinesswith LANEIGE.
In my definition, Happiness means Love Yourself.
I often use the word, happy.
I am a kind of person who tries to love oneself and feels happy when
I collect beautiful things of whatever description.
In my studio full of things I love, I reinterpret them in my own
style and put it on the canvas.
The main purpose of a beauty brand is to create a beautiful
appearance. However, I asked myself,
“What is my idea of beauty?” after meeting LANEIGE and I wanted to
search for the answer together.
And the answer was near at hand. Whenever I talked with people
running the brand LANEIGE, I felt that they were as beautiful on the
inside as on the outside.
Through talking with them, I realized that pursuing beauty is a way
of loving oneself.
Self-love leads to happiness and we all must keep trying to be
happy.
Hopefully, this collaboration brings happiness to everyone who enjoy
the search of their true self.
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